• Easily attract new leads, enquiries and customers

• Maximise results through the “DOCA” cycle
• Quickly build your prospect database
• Create effective graphic and text emails with real impact
• Maximise click through rates
• Get your email opened with engaging subject lines
• Use the words that encourage action (and avoid the ones that don’t)
• Design Landing Pages that maximise response
• Set up automatic campaigns – set and forget!
• Manage your campaigns, the really easy way
• Add one single thing to your emails that will multiply your results
• Avoid the really common mistake that prevents people responding to your email!
• Use split-tests to keep improving your results
• Make sure you comply with all relevant legislation and 'best practice'

You will spend part of the day using an ESP to set-up your own list and by the end of the day, you will have your own, branded promotional email to take away, plus will have learnt how to:
- Include your own logo and/or images
- Personalise your emails, using a variety of information
- Automate compliance with all legal and ‘best practice’ requirements
- How to organise and import your leads or list into an ESP
- How to set-up an online newsletter sign-up form for your website

Regulatory framework Government regulations applicable to Email MarketingWhat the law and regulations allow you to do, and what they don’tEmail marketing good practice
Sending options Key criteria and tips for broadcasting or sending your campaignsPros and Cons of sending yourself or through a 3rd party or Email Service Provider (ESP)How to make an informed decision when selecting an ESP
Setting objectives How to set objectives for your email campaignAnd how to measure the results
Know your value propositionCreate a strong message to get attentionMove potential customers into action
Email development & designImproving deliverability of your emailWays to increase click-thru ratesHow to layout your email to increase opens and clicks from mobile devicesHow to write relevant and engaging contentHow to use autoresponders and triggers
Landing PagesSeal the deal when the customer has clicked through
Email Testing How to test your email to improve deliverability, clicks and conversionsBenefits of split-testing and how to automate it

• Company owners looking for more clients
• Sole-traders & partners looking for a cost-effective way to generate more business
• Companies looking to nurture their existing clients better
• Sales Managers wanting to boost their results
• Marketing Managers looking to generate more leads
• Sales Professionals who want to develop their skills
• Anyone who wants to build their customer base and create more business

Coaching throughout the day, as each workshop is limited in numbers to ensure interactionA comprehensive workbook, used during the day to develop & record your own unique strategiesAn in-depth manual containing all the detail of the workshop contentUseful supplementary information that is not available elsewherePost workshop online coaching support to ensure you implement your new skills effectivelyYour lunch and refreshments throughout the day